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Welcome To
The 432 Playbook
 INTRODUCING Â
THEÂ 432Â PLAYBOOK
Coming October 27th - The 432 Playbook Course (Click Below To Check It Out)
It is time to get your health back and beat obesity once and for all!
The 432 Playbook is a Truly Unique, Inspiring, and Educational step-by-step program where you will create your own customized lifestyle behavior change plan to overcome obesity and never go back.Â
The 432 Playbook is packed with life-changing initiatives that will help you:
- Strengthen your mental resolve and resilience to achieve your wellness goals
- Physically take your body and health back
- Implement your blueprint for lifelong lifestyle behavior change
- Learn how your love for yourself, your self-esteem, and your confidence can soar while overcoming obesity
- Stop bad “habits” and start “good” ones
- Stay motivated and focused IN ORDER
- Beat Obesity – For Good!Â
It is time to make your physical and mental health:Â
THE #1 PRIORITY IN YOUR LIFE!Â
Click Here To Join The Fight and Get My Top 5 Mental Strategies To Beat Obesity and Start Your Transformation TodayI Know How You Feel!
And I have for many years.
             IS THIS YOU?
You are mentally exhausted from years of struggling with weight and obesity; you have been carrying the weight not just on your body but on your heart and mind. Each attempt that ends in frustration chips away at your hope, leaving you discouraged, ashamed, and afraid of what the future may hold for your health. Maybe you wake up tired, avoid mirrors or photos, skip social events, or find yourself bargaining with food for comfort—small moments that add up into a heavy, constant drain.
If this is you, then let The 432 Playbook transform your life and help you with your lifestyle change plan.
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My Battle With Obesity
       (7-21-2021)
SEPTEMBERÂ 10th, 2022
 56 YEARS ON THIS TODAY
I VOWED THIS WOULD BE MY LAST BEFORE PICTURE
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THIS IS THE DAY I VOWED TO BEAT OBESITY FOREVER
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I have been battling obesity for years.
After taking too many to count BEFORE picturesÂ
I vowed this would be my very last DAY ONE PICTURE!Â
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I did not just did not want to lose weight, I wanted to become a different person living a different life.
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THIS IS THE DAY I BEGAN MY LIFESTYLE BEHAVIOR CHANGE JOURNEY.
During This Journey I created The 432 Playbook, and it changed my life!
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THE POWER OF
THE 432 PLAYBOOK
IN THE FIGHT AGAINST OBESITY
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 New Photo Coming ....
OCTOBER 1ST, 2025
59 YEARS OLD
BEST SHAPE OF MY LIFE
THE HEALTHIEST I HAVE BEEN IN MANY YEARS
I AM WINNING THE BATTLE AGAINST OBESITY
AND
YOU CAN TOO!
What Is
The 432 Playbook?
The 432 Playbook is a lifestyle behavior change program to help you take on obesity mentally and physically, overcome it, and never go back! Â
The 432 Playbook program consists of TWO PARTS.
Once you complete Parts 1 and 2, which will not take long at all, you will have built your own extraordinary kick-ass personalized roadmap for lifestyle change where you will see immediate results.
Using The 432 Playbook your lifestyle change program is designedÂ
BY YOU FOR YOU
TO BECOME THE PERSON YOU WANT TO BE AND
LIVE THE LIFE YOU WANT TO LIVE!
PART 1
Create Your Lifestyle Playbook :Your Step-by-Step Guide for Lifestyle Behavior ChangeÂ
 Part 1 of The 432 Playbook program is a step-by-step approach to formulating a lifestyle behavior change plan customized to your personal life.Â
After Part 1, you will have created your Personal Playbook for Lifestyle Change. This is more than just a guide - it is your roadmap and compass toward a healthier, stronger and more empowered you!
PART 2
Create Your Action Plan : You Will Take All The Groundwork You Laid in Part 1 and Craft Your Specific Action PlanÂ
In Part 2, you'll take all the groundwork you've laid in Part 1 such as, Your Why, The Person You Want To Become, — and begin crafting your specific, actionable plan. This plan will include your micro goals, your desired new habits, and the practical steps that bring your lifestyle transformation to life.Â
   WHY 432 WORKS!
When you are facing the challenge of obesity and beginning to build a plan for change, it is normal to not know where to set your goals, how to avoid becoming overwhelmed by the journey, and how to keep self-doubt or negative self-talk from pulling you off track. Changing your lifestyle behavior and beating obesity requires patience, setting a timeline that truly works for you, celebrating the small wins that build momentum, and learning how to enjoy the process along the way. This is exactly where the 4, 3, 2 framework comes in. It is designed to give you structure, clarity, and encouragement so you can move forward with confidence, consistency, and a renewed sense of control over your journey, which makes your journey a lot of fun!
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The 4 in 432 Playbook gives you a framework for success by helping you create your micro goals in the 4 KEY CATEGORIES of:               Â
- Eat To Live A Healthy Life
- Build and Strengthen Your Mental Resolve
- Move Your Body
- Personal Organization - Bring Order To Your LifeÂ
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Be Patient and Give Yourself Time!!
The 3 in The 432 Playbook is for 3 MONTHS. This timeframe gives you time and patience to work through your plan. It is natural to want fast results, but true lasting change takes time and giving yourself the space grow, adapt and develop new habits is one of the most valuable things you can do.Â
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The 2 in The 432 Playbook is for 2 WEEKS. Trying to tackle too many objectives at once often leads to burnout, stress, and overwhelm. It is important to channel your efforts into small, manageable objectives. You will focus on a maximum of one or two of your micro goals in one or more of the key categories for 2 WEEKS at a time.Â
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INTRODUCING...
The 432 Playbook Course
COMINGÂ OCTOBER 27th!Â
CHECK OUT THEÂ COURSE MODULES BELOW
MODULE #1
Time To Get Going: Where Do I Start?
Instead of feeling overwhelmed by questions such as "Where Do I Begin?", "What Are My Very First Steps" or "Can I Really Do This?", you will discover how to make your health the #1 Priority in your life and take clear intentional steps forward.
You may have many questions and doubts at the beginning of your health and wellness lifestyle behavior change journey, such as:
MODULE #2
Conquer Lifestyle Behavior Change: Create Your Step By Step Personal Roadmap
Lifestyle behavior change may feel overwhelming, but with the right strategy, practice, and patience, it’s possible for anyone to succeed. This module introduces The 432 Playbook Step-by-Step Roadmap for Lifestyle Behavior Change, a guide designed to help you build lifestyle change roadmap. By the end, you’ll have worked through all the steps of the blueprint and have a clear plan on how to transform your life.
MODULE #3Â
Conquer Lifestyle Behavior Change: All About Habits
This module focuses on the power of habits as the core of lifestyle behavior change. Since nearly half of daily behavior is habit-driven, you’ll learn what habits are, how they form, and the difference between physical and mental habits. The module will guide you in identifying your own habits, replacing harmful ones with positive ones, and using strategies to align your habits with your values and the person you want to become.
MODULE #4Â
Nourish to Flourish: Eat To Live A Healthy Life, Not For Weight Loss
This module shifts the focus from dieting to truly taking care of your body for long-term health. You’ll discover how food and your body work together, why nutrient-dense eating is essential as you age, and how the right carbs, proteins, and fats keep you strong, energized, and healthy. You’ll also learn the vital role of vitamins, minerals, and water in your body, and gain a clear understanding of metabolism—what it is, how it works, and how it supports your overall well-being.
MODULE #5
Build And Strengthen Your Mental Resolve
In this module, you learn how to build your mental resilience needed to take on your negative self-talk. This module will equip you with powerful strategies to replace self-shaming with self-empowerment, discover the strength of positive thoughts, and practice simple yet transformative habits like Mel Robbins’ High Five Habit. You’ll also understand why quality sleep is vital for mental wellness and gain tools to handle setbacks with confidence. By mastering these skills, you’ll create the mindset needed to break through barriers and succeed on your lifestyle change journey.
MODULE #6Â
More Than Weight Loss: The Life-Changing Benefits of Movement
In this module, you’ll discover that exercise or moving your body doesn’t have to be grueling to be powerful—just a moderate level of intensity of moving your body packs a powerful health punch. You’ll learn to see movement as a life-changing tool for health far beyond weight loss, from protecting your heart and brain to boosting energy, building muscle at any age, and fighting the risks of a sedentary lifestyle. You’ll understand how consistent movement can transform your health, strength, and confidence as you age.
Module #7Â
Personal Organization – Bring Order To Your Daily Life
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In this module, you’ll discover that organization is one of the most powerful—but often overlooked—tools for achieving lasting lifestyle change. By getting organized, you’ll increase productivity, reduce stress, and pay attention to the small details that make a big difference in your journey. You’ll learn why personal organization is critical in the fight against obesity and how to use practical tools like a time journal to find the time in your day you think you do not have, making your health goals achievable.
Module #8Â
Three Months: Stay Patient, Keep Going, and Your Results Will Come.
In this module, you will learn the power of the three-month check-in—a milestone not for reaching your ultimate goal, but for a self-check in to see how you are doing and feeling. You will remind yourself to stay patient, make any necessary adjustments, celebrate progress, stay positive to keep on track and to have loads of fun on your journey. You’ll discover how to use patience as a powerful tool in overcoming obstacles and how to adjust when results don’t meet expectations. Most importantly, you’ll see why celebrating every step forward—no matter how small—keeps you motivated, confident, and moving closer to the person you want to become.
Module #9Â
Two weeks : Stay Focused - Keep Yourself From Becoming Overwhelmed
In this module, you’ll discover the power of focusing on micro goals just two weeks at a time. By breaking your journey into small, manageable steps, you’ll boost your confidence, avoid overwhelm, and create positive momentum toward lasting wellness. You’ll learn how to measure your progress, make adjustments every two weeks, and celebrate each milestone—proving to yourself just how much can be accomplished in a short amount of time.
Module #10
Create Your 432 Playbook
It is time to create your 432 Playbook!Â
You have already done all the hard work. This is the fun part - Creating Your Own Personalized Lifestyle Behavior Change Plan to Implement!
Let's Go!
The 432 Playbook Course Launches In........
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THE 432 Playbook LIFESTYLE RESET WORKSHOP
       The 432 Playbook: One-Day Lifestyle Transformation Workshop
Are you ready to finally create a realistic, empowering, and lasting plan for lifestyle change?
Join me for a one-day, interactive workshop where you’ll learn the step-by-step system of The 432 Playbook—a proven roadmap to help you overcome overwhelm, build momentum, and transform your health and life.
What You Will Experience
This full-day workshop takes you through the powerful framework of The 432 Playbook and gives you practical tools you can apply immediately.
- Part 1: Create Your Lifestyle Playbook
You’ll build your personalized foundation for change by exploring five key areas: - Building Your Foundation
- Focusing on You
- Learning How to Create a Great Plan
- Taking Control of Your Environment
- Recognizing and Celebrating Small Wins
- Part 2: Craft Your Action Plan
Next, you’ll take all your insights—your Why, your vision, your reflections—and turn them into a practical and motivating action plan. You’ll design micro goals, map out new habits, and learn how to create a system that works for you.
Why The 432 Playbook Workshop Works
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When you are facing the challenge of obesity and trying to create a plan for change, you already know how overwhelming it can feel. Where should you set your goals? How do you keep from getting discouraged? And how do you stop self-doubt or negative self-talk from derailing your progress? That’s exactly why this one-day workshop was created. Using the powerful 4, 3, 2 framework, you will learn how to set the right goals, stay motivated, celebrate small wins, and build momentum step by step. You’ll discover how to design a realistic timeline that works for you, develop strategies to silence self-doubt, and even find ways to enjoy the process. By the end of the day, you will walk away with structure, clarity, and your own custom lifestyle change behavior plan which will move you forward with confidence, consistency, and a renewed sense of control — making your journey not only successful but surprisingly fun.
YES, I WANT TO BE CONTACTED ABOUT
THE 432 PLAYBOOK
LIFESTYLE BEHAVIOR CHANGE WORKSHOP
I Am Jonathan And I Am Winning The Fight Against Obesity - You Can Too!
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I am a lifestyle behavior change specialist for people who desire a new lifestyle to overcome obesity, but do not know what to do or where to start. I created The 432 Playbook, which is a step-by-step program for people to create their customized lifestyle behavior change plan to overcome obesity and never go back!
My battle with obesity began a few years after graduating from Stanford University and continued for years. In 2014, I watched my mother lose her life due to obesity. Ever since her mother’s death, I have dedicated my life to understanding why it is so hard for people to change their lifestyle behavior and provide them with a solution. I founded You Take Control of It, a company dedicated to helping people build their personalized lifestyle change plan to Take Control of Their Health.
In addition to self-publishing my book, Take Control of Your Body Before It Takes Control of You, my mission to create a program for lifestyle behavior change led me to become a Certified Personal Trainer and Health Coach through the American Council on Exercise (ACE). I am a Certified Level 2 Master Coach from Precision Nutrition. I also earned Specialty Designations as a Behavior Change Specialist from ACE and the National Academy of Sports Medicine. I changed my lifestyle and I am winning the battle against obesity. I want you to start winning too! To keep my fight going, I will run a duathlon every year starting with the Cal Tri LA Duathlon in Playa Del Rey, California on October 19th, 2025.
Join The Fight To Take Control of Your Health And Beat Obesity Below
And...
Immediately Get My TOP 5 Powerful Mental Strategies You Can Implement RIGHT NOW To Set Yourself Up For Success and Beat Obesity Once And For All.
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Get Notified When The 432 Playbook Course Launches on October 27th.
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Beginning in September, you will receive content from the You Can Beat Obesity Blog once a week. The blog wll educate, inspire and motivate you to beat obesity and transform your life.
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